Work
Projects & case studies
A collection of products and initiatives spanning AI, experimentation, and digital strategy.
Impact summary
Driven through e-commerce product initiatives
Improvement in qualified lead conversion
Hypothesis-driven tests with 4-6% lifts
All projects
Accessibility Implementation
Championed accessibility and inclusive design practices across digital experiences at TBC Corporation, ensuring compliance with WCAG 2.1 AA standards and making products accessible to all users.
My Garage Feature
Collaborated with UX, marketing, and operations teams to deliver customer-friendly features that reduced friction in scheduling and purchasing, including a 'My Garage' feature to promote long-term customer engagement.
TBC E-Commerce Platforms
Directed product initiatives for multiple e-commerce websites and B2B portals, driving $200M+ in revenue growth and increasing user traffic by 30%.
Web Messaging Platform
Rolled out a web messaging platform at SelectQuote including workflow automation and bot testing that improved customer engagement and increased sales team efficiency by reducing handle time.
SelectQuote Digital Experimentation
Introduced experimentation framework using Optimizely and Jira Product Discovery, enabling 25+ hypothesis-driven tests that generated conversion lifts of 4-6% and improved qualified lead conversion by 12%.
LazyTeach.com
AI-powered lesson and sub-plan generator built to help middle-school teachers create high-quality classroom materials in under a minute, saving 2-3 hours per week.