About

Phil Fairbrother

Product leader focused on human-centered design and evidence-based decision making.

Phil Fairbrother

I'm a product leader with 8+ years of experience guiding digital products from discovery to delivery, with a strong focus on human-centered design. I rely on continuous learning and close customer research to surface insights, test ideas, and shape product direction.

Currently, I lead a team of Digital Product Owners at SelectQuote, where we've implemented an experimentation framework that has driven significant improvements in conversion rates and customer engagement. I'm passionate about building cultures of curiosity and collaboration, where teams use evidence and data to make informed decisions.

Previously at TBC Corporation, I directed product initiatives for multiple e-commerce platforms, driving over $200M in revenue growth while championing accessibility and inclusive design practices. Throughout my career, I've focused on balancing big-picture strategy with hands-on execution to turn complex problems into simple, valuable solutions.

I'm deeply interested in how AI and emerging technologies can open new possibilities for improving products and enhancing user experiences. Above all, I use data and evidence to steer decisions that ensure we're solving the right problems and creating meaningful impact.

Areas of expertise

AI & Emerging Technologies

Exploring how AI and emerging technologies can open new possibilities for improving products and enhancing user experiences.

Human-Centered Product Development

Building products through continuous discovery, close customer research, and evidence-based decision making that ensure we're solving the right problems.

Experimentation & Optimization

Implementing experimentation frameworks using Optimizely that enable hypothesis-driven testing and data-informed product decisions at scale.

Strategic Leadership

Guiding cross-functional teams to deliver outcomes through a balance of big-picture strategy and hands-on execution. Overseeing digital product managers in shaping strategy, refining execution, and realizing outcomes that move the business forward.

Skills

Product StrategyExperimentation & A/B TestingAI/ML IntegrationUser ResearchAgile/ScrumRoadmap PlanningCross-Functional LeadershipAccessibility & WCAG

Certifications

Certified Scrum Product Owner (CSPO)SAFe 6.0 POPM