TBC E-Commerce Platforms
Directed product initiatives for multiple e-commerce websites and B2B portals, driving $200M+ in revenue growth and increasing user traffic by 30%.
Overview
As a product leader at TBC Corporation, I directed initiatives across multiple e-commerce platforms and B2B portals, managing a complex ecosystem of consumer and business-facing digital products that generated over $200M in revenue.
Challenge
TBC's digital properties needed modernization to compete in an increasingly online automotive aftermarket. Traffic was stagnant, conversion rates could be improved, and the B2B portals lacked features that dealers needed. We needed to drive growth while maintaining multiple brands and customer segments.
Solution
I developed and executed a comprehensive product strategy that included SEO optimization, content strategy improvements, enhanced B2B features, and conversion rate optimization initiatives. I worked closely with UX, engineering, marketing, and business stakeholders to prioritize and deliver high-impact features across multiple platforms.
Impact
- Drove $200M+ in revenue growth across e-commerce platforms
- Increased user traffic by 30% through SEO and content optimization
- Improved conversion rates through continuous testing and optimization
- Enhanced B2B portal features based on dealer feedback and analytics