Writing
Blog
Notes on product strategy, experimentation, user experience, and human-centered design.
Building LazyTeach: From Idea to Launch in a Weekend
How I built an AI-powered lesson generator in under 10 hours using Next.js and GPT-4o. A case study in rapid prototyping and solving real problems with AI.
The Power of Experimentation Frameworks
Implementing Optimizely at SelectQuote taught me how hypothesis-driven testing transforms product development. Here's how we achieved 4-6% conversion lifts consistently.
Human-Centered Product Development
Why continuous discovery and close customer research are the foundation of great products. Real examples from SelectQuote and TBC Corporation.
AI Integration Without the Hype
Practical lessons from integrating AI into real products. What works, what doesn't, and how to evaluate when AI actually adds value.
Evidence-Based Decision Making
How to balance quantitative data with qualitative insights. A framework for using evidence to steer product direction and ensure you're solving the right problems.
Building Accessible Digital Experiences
Lessons learned championing WCAG 2.1 AA compliance at TBC Corporation. Why accessibility isn't optional and how to make it part of your product DNA.